When listing a home for sale, strategic decisions can significantly influence a property's market performance. From competitively pricing the home to determining necessary repairs and replacements, and from meticulous cleaning to decluttering and staging, each decision contributes to the perceived value of the property.
This case study examines the pivotal role of home staging in the successful sale of 2529 Red Arrow Drive in Las Vegas, NV's Red Rock Country Club.
The Initial Challenge
For an extended four-month period, this 4-bedroom, 6-bathroom, 6040-square foot property struggled to attract potential buyers despite its inherent appeal. The home had been upgraded with new light fixtures, carpet, and indoor paint, and meticulous landscaping outdoors. In person, the home held endless charm and beauty.
The primary impediment was attributed to lackluster MLS photos that failed to showcase the property's true potential. Given that an estimated 93% of homebuyers begin their search online, vibrant, eye-catching photos are essential when listing a home.